Director of Marketing – Oxyfresh
Location: Coeur d’Alene, IDReports to: President
We’re looking for a results-driven Director of Marketing who is equal parts growth strategist, creative leader, and fast-moving executor. This is not a role for someone who needs months to make a decision or who wants to sit in meetings all day. We want a go-getter who thrives in a fast-paced environment, can inspire the team, have bold ideas, and knows how to turn them into performance.
You’ll lead the strategy and execution of omni-channel marketing strategies that drive acquisition, retention, and brand equity across retail stores (like Walmart), e-commerce marketplaces (Amazon, Chewy), distribution and our DTC channel. This role requires a strong grasp of both B2C and B2B tactics, marketing analytics, automation, a love for creative storytelling and understands the importance of sales driven messaging.
Key Responsibilities
Lead & Inspire:- Manage and mentor a small but mighty internal team (creative, social, ecomm, influencer) and agency partners
- Continue culture of speed, creativity, accountability, and performance
- Own and drive the omni-channel marketing strategies across retail, digital, PR for all sales channels and marketplace partners to fuel growth goals
- Oversee strategy from top-of-funnel awareness to bottom-of-funnel conversion—ensuring every initiative has clear goals and performance tracking
- Develop and lead high-impact TOF campaigns across Meta, TikTok, and YouTube, Amazon DSP, Amazon Streaming, etc
- Identify new opportunities to acquire, engage, and convert audiences through storytelling, trend integration, and bold creative
- Own the full strategy, creative direction, execution, and performance of new product launches
- Drive internal timelines, cross-functional coordination, marketing calendars, and promotional strategies
- Lead the creative team to bring the brand and product story to life across every channel—from packaging and PDPs to ads, influencer content, and PR
- Be directly accountable for launch success: awareness, ecomm sell-through, and velocity
- Oversee creative teams’ development of high-performing creative assets, copy, and content that align with brand tone and sales goals
- Guide the team on what’s working (and what’s not), ensuring we stay relevant, compelling, and conversion-focused
- Understands different consumer personas and how to effectively market to each
- Oversee ad agency partners and strategies that are in alignment with growth goals
- Regularly review performance data to optimize campaigns, budgets and SEO strategies
- Provide clear, actionable insights to leadership and drive continuous improvement
- Build buzz through media outreach and partnerships that align with brand positioning and product priorities
- Lead the social team to scale influencer strategies to support product launches, seasonal campaigns, and evergreen content
- Keep a pulse on the category, SOV, competitive shifts, platform trends, and consumer behavior
- Inspire and continue strong team culture within the department
- Develop strong relationships with key stakeholders ie product, sales, and leadership
- Report out on performance, identify challenges, and present strategic ideas weekly, quarterly, and annually.
- Ability to pitch and secure earned media , ie podcasts through compelling storytelling that builds brand awareness and credibility.
- This role is based in the Coeur d’Alene area, and local candidates are key or willing to re-locate. Our team thrives on collaboration, and the marketing team you'll be leading is in the Coeur d’Alene office four days a week. We believe the best ideas happen when we're together—brainstorming, problem-solving, and building momentum in person. We're looking for someone who wants to be side-by-side with their team, not just managing from afar.
- A purpose-driven brand with products that actually work and a loyal fanbase
- An executive team that moves fast, values marketing, and invests in growth
- Freedom to test big ideas—and the backing to make them happen
- Real impact, no red tape
- 4+ years in a marketing leadership role, preferably in CPG, pet, or wellness categories
- A “get it done” mindset and willing to roll up your sleeves and execute, not just direct
- Ability to leverage AI to improve workflows and execution of ideas
- Experience balancing brand-building with performance marketing in a fast-growth environment
- Proven track record of leading full-funnel, cross-channel campaigns on tight timelines
- Mastery of top-of-funnel platforms like Meta, TikTok, and YouTube to drive awareness and proven Amazon and Walmart advertising strategies that drive growth
- Demonstrated success launching new products and owning outcomes
- An eye for creative paired with data-driven decision making
- Strong leadership, collaboration, and communication skills with the ability to inspire and motivate a high-performing marketing team
- Do the Right Thing: Peace is the echo of a decision well made. We're about Integrity, transparency, accountability. These are the fundamentals of being the kind of human being who makes the right call for our customers, our team, and our brand. We own our wins and our mistakes—because doing the right thing isn’t about being perfect; it’s about our actions and attitudes
- Play Full Out: The best stories come from bold moves. Crushing big goals and making quantum leaps with a mix of creativity, possibility, and persistence comes naturally to us. We tackle everything head-on with a ‘can and will do’ attitude, often thinking beyond our roles to get great sh*t done.
- Be a Good Teammate: Where ‘we did it’ feels better than ‘I did it.’ We're dedicated, collaborative, and do what it takes to support and care for each other. We're the drama-free, loyal type that handles tough conversations professionally and creates an atmosphere where people want to speak up, pitch in, and focus on solutions
- Embrace Growth: Still water never carved the Grand Canyon. We're each creating movement towards a healthier mind & body and spirit. We lean in hard to challenging our own beliefs, paradigms and habits to reinvent ourselves at every opportunity.
- Have Fun: Elevator music is not our theme song. We balance our hard work with laughter, wins, and crazy stories, epic office pranks, or a little friendly competition. Whether you're the life of the party or the quiet observer, when we have fun together, we make magic happen.
- Competitive pay and annual bonus opportunities.
- Comprehensive health, dental, and vision benefits.
- Paid Time Off (PTO) to recharge and relax.
- Work-from-home Fridays for flexibility.
- IRA matching program to support your future.
What You’ll Love+
What You Bring
Our Core Values:
Application Process:
Are you ready to make a bold move in your career and join a team that values hard work, collaboration, and fun? Apply today by submitting your resume and a cover letter detailing your experience and why you’re a perfect fit for this role.Let’s create something amazing together!